Down: The Dating App Taking the Shame Out of Getting Down

TL;DR: Whether you are considering a safe destination to time or a personal spot to get together, Down is the #1 app to turn to, particularly if you’re a lady. With 2 million consumers and 50 % of fits meeting IRL, acquiring a romantic date or getting down has never been simpler or even more enjoyable. 

Intercourse often is actually a taboo topic, particularly if you’re looking for it. However, online dating sites is sometimes in the same way taboo.

Just how have you been expected to just turn out and say all you want is a hookup without experiencing accountable? You do it through Down application.

Or exactly how are you presently meant to start yourself to online dating sites in case you are uncomfortable with all the environment? Once more, you will do it through Down app.

Down is considered the most protected and private method to state what you want (and acquire what you want) – no shame or anxiety!

How exactly to «Get Down» or «Get Date»

Of raising stress using the dating industry, Colin Hodge cofounded Down (previously generally Bang with Friends) in January 2013 as a way for individuals to clearly, and independently, condition whateverare looking for without embarrassment.

Members, whoever typical age ranges between 18 and 35, check in through Twitter, and Down makes use of people they know, pals of buddies and other associations to create fits.

For anything a bit more significant, customers can pick to «Get Date,» however, if they want one thing even more everyday, chances are they can pick «Get Down.'»

Preserving the unknown motif, no real matter what a person chooses, anyone on the other end cannot view who they are until they also decide to get a night out together or get down.

Unlike most dating sites, users don’t have to complete a lengthy profile with clever anecdotes, and involvement is totally key unless the people decided on or else.

Users are offered a Bangability score, which Hodge said is actually a «secret formula» based on how many individuals have viewed all of them as well as how many people are thinking about conference for either a romantic date and getting all the way down.

Down, which is available on apple’s ios and Android, is also opening a feature also known as «Daily Picks,» in which people obtain the 10 greatest fits throughout the day rather than being required to swipe through 100s, otherwise thousands, of individuals to get a match.

«it is simply a great way of popping into the software, investing 30 seconds right after which taking place together with your time – make sure you get that go out developed for week and feel it isn’t an overwhelming procedure, but it is something which simply matches into your life,» Hodge stated.

Not another sketchy hookup app

So what helps to keep Down from getting grouped with spammy hookup programs? Honesty.

Down took that was lacking through the marketplace (a dating internet site that’s not scammy or appearing to be also great) and produced an easy method for folks for connecting in a way that they are aware is actually going for what they need rather than throwing away their particular time.

«we are accustomed to people particular sugar-coating the matchmaking scene,» Hodge mentioned. «We desired to offer folks a far more truthful solution to connect to one another and make sure we’re not, frankly, bullshitting all of them,» the guy stated.

This honesty is mirrored in Down’s individual base.down3

According to Hodge, the firm took the personal method of getting grip, utilizing word of mouth to distribute the news in regards to the website, that has led to a far more real item and clientele.

«That’s stored the grade of our very own website greater. Additionally it is kept the portion of men and women coordinated and happening a romantic date higher,» the guy stated.

Another enjoyable reality: it’s mainly ladies who need to get down.

Hodge said 75 % of females choose to get down compared to 65 % of men, citing safety just like the cause.

«Frankly it is a much safer ecosystem than fulfilling overall visitors,» he said. «we need to provide ladies the capacity to be the same part from inside the courting procedure and experience the freedom to choose whatever purpose they need.»

a modern-day key admirer

The response from customers happens to be overwhelmingly thankful. Hodge mentioned everyone is excited to have a location in which capable say what they want free from judgment, and Down is pleased to give it in their eyes.

«folks are carrying this out anyhow offline, therefore we may as well give them technology to do it in an easy method,» he said. «We understood, specifically for younger generation, that there had been a necessity to create internet dating in to the contemporary era making it a lot simpler.»

Hodge motivates people to anonymously invite pals they would like to get straight down with through site. And also you thought it – the person you receive wont understand it’s you until they sign-up.

«we would like people to receive their friends in a key method through the application, and I also think raises everybody’s odds of success,» the guy said. «It really is a modern-day key admirer notice you are able to send your pals via text message.»

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